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View Full Version : Yoyomama.ca helps urban mothers with the ups and downs of parenthood



theinvestor
04-11-2012, 08:26 PM
Annemarie Tempelman-Kluit (http://www.yoyomama.ca/about/#annemarie)was stuck for a domain name for her new website. The mother of two young daughters, she had noticed a dearth of local parenting information on the Web, and was determined to launch her own site to fill the void. Her initial choice of a name had already been taken, and Tempelman-Kluit felt that the price the domain squatter was asking was too high.

Then one morning, Tempelman-Kluit sat down in exhaustion after tending to the needs and whims of her two young daughters. Abruptly, her two-year-old asked her for something else.

“I’m not a yoyo!” Tempelman-Kluit exclaimed, not too thrilled at the prospect of jumping up once again. It then occurred to her that parenthood was also an emotional yoyo -- the high of elation one moment, the depth of despair the next.

And so yoyomama.ca (http://www.yoyomama.ca/) was born.

Five years later, the Vancouver-based website is thriving. It reaches about 25,000 people each month (mostly women). More than 6,000 people subscribe to its email event list, and it has over 5,600 followers on Twitter (@yoyomadotca (http://www.twitter.com/yoyomadotca)) and 1,900 on Facebook (facebook.com/yoyomamadotca (https://www.facebook.com/yoyomamadotca)). And a few weeks ago, Tempelman-Kluit released a free iPhone app, OnTheGoKids (http://itunes.apple.com/ca/app/on-the-go-kids/id508973867?mt=8), that makes portable the site’s most popular editorial content, its weekly “What To Do?” events guide. The app has already been downloaded more than 1000 times.

Read more - http://www.vancouverobserver.com/blogs/megabytes/2012/04/11/yoyomamaca-helps-urban-mothers-ups-and-downs-parenthood